President Biden’s 2023 AI Executive Order establishes a framework for the responsible use of artificial intelligence, emphasizing safety, transparency, and accountability. The order encourages measures to enhance the traceability of AI-generated content, aiming to build public trust and prevent the spread of misinformation.
In an attempt to combat the proliferation of deepfakes and AI-manipulated media, which can mislead the public and harm democratic processes, President Biden signed an AI Executive Order in Nov 2023 designed to address the growing influence of artificial intelligence across various sectors.
There is no need to install any software on your PC, you can simply create an account at TikBox.io and upload the assets you wish to label.
The details added at the time the account was created will be added as metatags. Add additional metadata including the use of AI with the click of a few buttons. This metadata will help provide transparency about how the content was generated or modified.
You can add authenticity labels more efficiently by either uploading your assets in bulk, and TikBox.io will add labels to each, or creating templates of the information you’d like to use for metatags. This helps maintain consistency and compliance with transparency objectives.
President Biden’s executive action outlines a strategy to ensure that AI technologies are used safely, ethically, and transparently. Central to the order is the emphasis on transparency and accountability, particularly regarding the labelling and traceability of AI-generated content. By promoting best practices for content transparency, the order seeks to enhance public trust in AI technologies and protect the integrity of information.
One effective way to achieve these goals is through the use of frameworks like Content Provenance and Authenticity (C2PA), which provide a standardized approach for labelling AI-generated content. The C2PA standard was created by a coalition of industry leaders including Adobe, BBC, and the New York Times, Publicis Groupe, and Microsoft. Recently, as a response to Biden’s executive order, Google, Meta, TikTok, and X/Twitter have joined the coalition and have committed to labelling their content. In the guide above, we have outlined steps to align your public sector digital content strategy with the AI Executive Order, with double encryption provenance labelling tools like TikBox.
Content producers are encouraged to adopt methods that clearly indicate when and how AI is involved in content creation, by extension, if the label doesn’t have any details of AI use, then it can be considered as having been created by a human.
The AI Executive Order aims to ensure the responsible use of AI technologies by focusing on safety, security, transparency, and accountability. It promotes the development of standards and practices that enhance the traceability and authenticity of AI-generated content.
Transparency is a key component of the Executive Order. By promoting transparency, the order seeks to ensure that the public can trust AI technologies and the content they produce, reducing the risk of misinformation and manipulation.
C2PA is a set of standards designed to provide metadata that details the origins and edits of digital content. Although not specifically mandated by the AI Executive Order, C2PA is one of the technologies the White House is experimenting with to meet the order’s transparency goals.
TikBox is an online platform that can automate the process of adding metadata to AI-generated content, ensuring that the content is transparent about its origins and any modifications. This aligns with the Executive Order’s emphasis on content traceability and authenticity.
Start by auditing your existing content to identify AI-generated pieces. Use TikBox to add the necessary metadata that aligns with the transparency goals of the AI Executive Order. With its API and stand-alone online platform, TikBox can be used any point of your workflow to add authenticity or generative AI details to your assets.
I think the biggest gain here is having an automated end-to-end process, where we know we are using generative AI ethically and content and creatives are labelled in the correct way, without us having to spend time, effort or thought on this process. We deeply appreciate the ease of use and how a very complex process can just run quietly in the background.
The TikBox platform offer a good alternative to the current route of licensing through a stock image library, especially if you want control of the client transactions. It also allows for direct transactions and licensing with a client without involving a stock library.
