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Ethical AI and Copyright

Ethical AI and Copyright management involving the responsible use of artificial intelligence (AI), emphasising safety, transparency, and accountability are more important now than ever. Legal measures to enhance the traceability of AI generated content and respect existing copyright laws have already been introduced.

Law Office with Giant AI Ethics and Copyright Hologram Featuring Lady Justice. Content for AI Training via TikBox.io

How Governments Are Addressing Ethical AI and Copyright Management

In an attempt to combat the proliferation of deepfakes and AI manipulated media and copyright infringement, the EU AI Act and evolving UK legislation have been designed to address the growing influence of artificial intelligence across various sectors. At TikBox we keep abreast of the developments in this space, evolving our product to help you easily implement ethical AI and copyright management.

Label generative AI Content and assert copyrights with TikBox

Upload your content

There is no need to install any software on your PC or your any device, you can simply create an account at tikbox.io and upload the assets you wish to label.

Customise metadata

The application will capture details about provenance and copyrights associated with the assets. These metadata labels will help provide transparency about who owns the content and how it was created.

Automate labelling

Add provenance and copyright labels by uploading assets and adding labels to them at that time, or create reusable licensing templates for manual or automated labelling.

Things to consider when Addressing Ethical AI and Copyright Management

Content Transparency and Public Trust

the EU AI Act and evolving UK legislation are outlining strategies to ensure that AI technologies are used safely, ethically, and transparently. Central to the legislation is the emphasis on transparency and accountability, particularly regarding the labelling and traceability of AI generated content. By promoting content transparency, the legislation seeks to enhance public trust in AI technologies and protect the integrity of information so that the public isn't mislead, and no harm comes to the democratic processes.

Labelling Content to Distinguish Between Real and Fake

One effective way to achieve these goals is through the use of frameworks like Content Provenance and Authenticity (C2PA), which provide a standardised approach for labelling AI-generated content. The C2PA standard was created by a coalition of industry leaders including Adobe, BBC, and the New York Times, Publicis Groupe, and Microsoft. In 2024, as a response to Biden’s executive order, Google, Meta, TikTok, and X/Twitter have joined the coalition and have committed to labelling their content. Align your digital content strategy with ethical AI and copyright management standards, with with TikBox's implementation of C2PA, along with our double encryption tools for additional security.

A photo of professionals discussing how they will meet the requirements of the EU AI Act with regards to Ethical AI and Copyright management – TikBox.io provides solutions for both.

Evaluate Your Current Content Creation Process

Assess your existing content workflows to identify where AI technologies are being utilised. This could include areas such as automated text generation, image manipulation, video editing, or other forms of media production. Understanding these points will help you determine where transparency measures are necessary.

Stay Informed About AI Regulation Developments

Keep up to date with any changes in AI regulations, industry standards, or best practices for labelling AI generated content. As AI technologies and their applications evolve, so will the methods and standards for ensuring transparency and accountability. TikBox will be regularly updating its tools and processes to stay aligned with the latest developments. Join our mailing list (link at bottom of page), or follow us on social media to keep abreast of the changes.

Photo of lawyer sitting at desk working on a legal solution for ethical AI and copyright management. TikBox.io provides online licensing and provenance labelling.

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Frequently Asked Questions (FAQs)

AI regulations, such as the EU AI Act cover many issues surrounding AI, with a portion designed to ensure the responsible use of AI technologies by focusing on safety, security, transparency, and accountability. It promotes the development of standards and practices that enhance the traceability and authenticity of AI generated content.

Transparency is a key component of ethical AI use. By promoting transparency, and respecting copyrights, the EU AI Act seeks to ensure that the public can trust AI technologies and the content they produce, reducing the risk of misinformation and manipulation.

C2PA is a set of standards designed to provide metadata that details the origins and edits of digital content. It was one of the technologies the White House was experimenting with in 2024 to meet the US Governments transparency goals.

TikBox is an online platform that can automate the process of adding metadata including provenance i.e AI generated content, and copyright information ensuring that the content is transparent about its origins and copyrights are clearly asserted. 

Start by auditing your existing content to identify AI generated pieces, and collecting details of IP ownership. Use TikBox to add the necessary metadata that aligns with the transparency, and copyright assertion. With its API and stand-alone online platform, TikBox can be used any point of your workflow to add authenticity or generative AI details, as well as copyright and licensing details to your assets. 

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